Peaky Blinders
In Argentina, Juan Sebastián Verón has long carried the ironic label of being “English”, a stigma that followed him throughout his career. With his current tensions with Chiqui Tapia and a legacy marked by power, conflict and sharp words, he felt closer than ever to Tommy Shelby. So we brought him into the Peaky Blinders universe, reviving lines from his iconic clashes with Feinmann and reframing his story, proving that in Argentina, just like in Birmingham, reputation is everything and enemies are part of the rise.
In Argentina, Carlos Tevez is as famous for his football as he is for his unforgettable attempts at speaking English. That’s why Peaky Blinders gave us the perfect setup. We dropped him into the Shelby world, fully embracing the aesthetic while leaning into his viral “broken English” persona.
+ 38 Millon Views in TikTok
+ 4 Millon Views on Instagram
We also made an OOH campaign, making the “brummie” language accessible for any spanish speaker, imitating the fonetics with the language of the show.
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