The World Cup TV Promo
In Argentina, every 4 years, the World Cup arrives and something unique happens: the whole country starts thinking about getting a new TV. Promotions, billboards and ads all speak the same language, full of football, national pride and the promise of watching the Cup like never before.
For Netflix, that moment was the perfect opportunity to sneak into a conversation that was already everywhere, so we infiltrated a classic World Cup TV promo to tell people that yes, they should buy that TV, for the goals, the chants and the drama, but also for everything that comes next. Because when the World Cup is over, that same screen is still there, ready for their favorite films, series and premieres.
The TV you buy for one month can keep entertaining you all year long with Netflix.
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