Netflix: Moria (La serie)
Showgirl. Actress. Argentine icon. Moria has spent her life being impossible to ignore. Her phrases became part of everyday language, her style became unmistakable, and her personality made everything feel larger than life. So the launch of her series had to live up to the woman herself.
Through a campaign spanning out of homes, interactive billboards, radio, supermarkets monuments and even her own chicken-themed ice cream, we turned her iconic phrases into experiences and took her style to a whole new scale. We brought Moria’s world into everyone else’s, making her premiere as impossible to ignore as she is.
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