Applicants to Nevermore
The world of influencers in Argentina is full of perfect looks, flawless feeds, and glossy lives.
But Merlina doesn’t fit in that world: she belongs in Nevermore where outcasts thrive.
That’s why we tapped into the “dark side” of some of the country’s most popular faces: Oriana Sabatini, Marti Benza and Lucas Spadafora. Through their B-sides, we showed their oddness, their quirks, their shadows.
In a playful twist, they didn’t show up as the stars we already know, but as applicants trying to enter Nevermore. On social and TV, their gothic alter-egos surprised everyone, proving that even Argentina’s brightest influencers have a gloomy side ready for Merlina’s universe.
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