When it’s over, let’s not make it end
During the “Covid-19” confinement on Argentina, families started to spend much more time together. Once it began to look it was going to be over, we wanted parents and kids to mantain that relationship no matter what was going to happen next.
The way to make sure that connection was still intact? Playing games.
The best cookie to play some games? Oreo.
That’s how: “Nor yes, nor no, nor white, nor black” was born. An approachable, free, no cards-board-needed game that everyone was able to play. And non-less important, the same colours of our cookie.
We invited everyone through a TVC. We also created a bot that worked as a “referee” between those who were participating. Everything to be sure that once it’s over, let’s not make this friendship end.
22% Sales increase | +13MM Reach | +600K people registered on our website | Selected by Google as one of the best case studies of 2021
Awards:
1xSilver: Effie Awards
2xSilver + 3xBronce: El Diente Argentina
1xBronce: + Digital Awards
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