Kenlucky Fried Chicken
The SuperBowl on USA, the give away tickets on México. How can we talk about the mexican culture to communicate a north-american promo?
Well, there’s one difference: mexican fans support their favorite teams with a “latino” touch. They all have a “cábala” (lucky item).
We asked fans to share their ritual with us, so that the N°1 mexican fortune teller would bless them and help their team win. If they were lucky enough, they’ll get to see it on the court-side.
︎︎︎ Next