#MangaDeChorros
“Red Notice”, a movie about thieves premiered on the same week national elections were being held in Argentina.
Every outdoor communication was about politicians, political parties and propaganda messages.
So, where brands saw an “overstimulation” of messages, we saw an opportunity.
Due to our country repeated crises, people got tired of politicians and everyone was ranting about them.
That’s why we knew that a simple headline talking about our movie (and reality), was everything we needed.
We spent $0 on social media, and nevertheless, people got the message and spread it by themselves.
+1.9 MM Reach | + 91K Interactions | Elected president Javier Milei shared his campaign on his own personal Instagram |
Awards:
1xPlatinum: Lápiz de platino
1xGold: Lápiz de Platino
2xSilver: El Ojo Festival
1xSilver: El Diente Argentina
1xBronce: El Diente Argentina
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