Visa Analysis Team

Argentina was on their way to the Rugby World Cup 2020, and although every other nation had a big data analysis specialized squad, Los Pumas (our national team) only had one person in charge of watching videos.

We knew fans loved rugby and wanted to help; so we turned them into a literal part of the team. We gave them the real opportunity to help our nation have the best performance ever. We created the biggest Analysis Team ever.

By uploading thousands of plays of our rivals on a website, we invited the audience to analyze different plays and strategies. They were able to study the way other nations played; and through that we were able to create a data report we gave to the national team.

+ 10.000 people participated actively | + 2MM analysis were made | 4’ average of participation on the website | for the 1st time on our history we won against All Blacks

Awards:
1xShortlist: Cannes Creativity
1xGold + 2xSilver + 1xBronce: El Diente Argentina
1xGold + 3xSilver: +Digital Awards