To root for a Brazilian
The sports rivalry between Argentina and Brazil is part of popular culture. Every argentinian wants brazilian teams to lose on any given discipline. But something happens while watching “Senna”: once we get to know Ayrton you’ll want him to win. And that's something truly incredible.
Through a campaign (TVC, Social Media and OOHs) we showcased the fact that you wouldn't believe you'd root for a Brazilian so much, no matter how Argentine you are.
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