https://martinracca.com mr Thu, 21 Aug 2025 14:20:28 +0000 https://martinracca.com en https://martinracca.com/Front-page Tue, 10 Dec 2024 01:44:10 +0000 mr https://martinracca.com/Front-page ·&nbsp;click a project to start&nbsp;· click a project to start&nbsp;· click a project to start · click a project to start ·&nbsp;click a project to start · <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/63662566f53ef6d4476e4ed4a7551bb7cd945ac8a6458a4717d4382d62cb7170/senna-cannes.jpg" data-mid="253784400" border="0" alt="Netflix - Senna's Cut (Cannes Lions Winner)" data-caption="Netflix - Senna's Cut (Cannes Lions Winner)" src="https://freight.cargo.site/w/987/i/63662566f53ef6d4476e4ed4a7551bb7cd945ac8a6458a4717d4382d62cb7170/senna-cannes.jpg" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/b1cf1624ff8cdb9519625e5f6b4d80f46fedde84bfddf7a4b9bde1fc353b6c19/thumb-moria.jpg" data-mid="253783705" border="0" alt="Netflix - Moria" data-caption="Netflix - Moria" src="https://freight.cargo.site/w/987/i/b1cf1624ff8cdb9519625e5f6b4d80f46fedde84bfddf7a4b9bde1fc353b6c19/thumb-moria.jpg" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/d89c9a92bb177a20c020d69f0dd6e42aed3c9e27fe95790ec6a8424120124de2/THUMBNAIL-CARPETA-.jpg" data-mid="249650635" border="0" alt="Netflix - The World Cup TV Promo" data-caption="Netflix - The World Cup TV Promo" src="https://freight.cargo.site/w/987/i/d89c9a92bb177a20c020d69f0dd6e42aed3c9e27fe95790ec6a8424120124de2/THUMBNAIL-CARPETA-.jpg" /> <img width="2057" height="1150" width_o="2057" height_o="1150" data-src="https://freight.cargo.site/t/original/i/7ff28a920a2a6a56e3ef38318a9789eb5631e8db1f9fb7045fa2a6c1d8106803/THUMBNAIL-PEAKY.png" data-mid="246522670" border="0" alt="Netflix - Peaky Blinders" data-caption="Netflix - Peaky Blinders" src="https://freight.cargo.site/w/1000/i/7ff28a920a2a6a56e3ef38318a9789eb5631e8db1f9fb7045fa2a6c1d8106803/THUMBNAIL-PEAKY.png" /> <img width="2057" height="1150" width_o="2057" height_o="1150" data-src="https://freight.cargo.site/t/original/i/275d4b10892dbcf7cfe3ee60c2ad9b2c85ea7d5e3f274a90c1bd57ffe144ebae/THUMBNAILS.png" data-mid="248294567" border="0" alt="Netflix - Wednesday" data-caption="Netflix - Wednesday" src="https://freight.cargo.site/w/1000/i/275d4b10892dbcf7cfe3ee60c2ad9b2c85ea7d5e3f274a90c1bd57ffe144ebae/THUMBNAILS.png" /> <img width="2564" height="1444" width_o="2564" height_o="1444" data-src="https://freight.cargo.site/t/original/i/b1e7a74116b4a5655fa13f3993d97c4bae5b24f4f9d6abf09f4401807e754f59/Screenshot-2026-03-25-at-11.28.48PM.png" data-mid="246522473" border="0" alt="Netflix - Stranger Things" data-caption="Netflix - Stranger Things" src="https://freight.cargo.site/w/1000/i/b1e7a74116b4a5655fa13f3993d97c4bae5b24f4f9d6abf09f4401807e754f59/Screenshot-2026-03-25-at-11.28.48PM.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/c3417d862900797e005e4c362c93fb233003cb1a464cf99ea60a7d67f6a975a5/THUMBNAILS-17.png" data-mid="237323351" border="0" alt="Beldent - De boca en boca" data-caption="Beldent - De boca en boca" src="https://freight.cargo.site/w/987/i/c3417d862900797e005e4c362c93fb233003cb1a464cf99ea60a7d67f6a975a5/THUMBNAILS-17.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/21dce5aa1ebe0e90142fb1e29605d67c517b8024c21a047afc2a019908e35843/Artboard-19.png" data-mid="223130359" border="0" alt="Oreo - Ni si ni no" data-caption="Oreo - Ni si ni no" src="https://freight.cargo.site/w/987/i/21dce5aa1ebe0e90142fb1e29605d67c517b8024c21a047afc2a019908e35843/Artboard-19.png" /> <img width="986" height="552" width_o="986" height_o="552" data-src="https://freight.cargo.site/t/original/i/3877576d97335d1220ebe2aa2b574f2d362407721764f68a1c3b41d7b102fc5d/Artboard-1-copy-2.png" data-mid="223130371" border="0" alt="Netflix - Senna" data-caption="Netflix - Senna" src="https://freight.cargo.site/w/986/i/3877576d97335d1220ebe2aa2b574f2d362407721764f68a1c3b41d7b102fc5d/Artboard-1-copy-2.png" /> <img width="987" height="551" width_o="987" height_o="551" data-src="https://freight.cargo.site/t/original/i/80a1dea60d68486ff5493f12c112fce4b4324b89991eae26f693cc7a6f719ce9/Artboard-18.png" data-mid="223130358" border="0" alt="Netflix - 3BP" data-caption="Netflix - 3BP" src="https://freight.cargo.site/w/987/i/80a1dea60d68486ff5493f12c112fce4b4324b89991eae26f693cc7a6f719ce9/Artboard-18.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/d2a283d2a4e88d0b972e95cb60f13cf3559ab479b77d855848af7ee7bd9fe351/Artboard-20-copy.png" data-mid="223130360" border="0" alt="Fanta - Hacer mucho" data-caption="Fanta - Hacer mucho" src="https://freight.cargo.site/w/987/i/d2a283d2a4e88d0b972e95cb60f13cf3559ab479b77d855848af7ee7bd9fe351/Artboard-20-copy.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/ae5a64cd03ade492a0cbaf649da51fecd58d63e8a1019ffa08c44f0666bb3cbc/Artboard-20-copy-2.png" data-mid="223130361" border="0" alt="Netflix - Murder Mistery" data-caption="Netflix - Murder Mistery" src="https://freight.cargo.site/w/987/i/ae5a64cd03ade492a0cbaf649da51fecd58d63e8a1019ffa08c44f0666bb3cbc/Artboard-20-copy-2.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/72740ab17aa6f8c51cf0df200c0d898ca90de54552a0dc2e8b94c5c7ce240dca/Artboard-20-copy-8.png" data-mid="223130365" border="0" alt="KFC - KenLucky Fried Chicken" data-caption="KFC - KenLucky Fried Chicken" src="https://freight.cargo.site/w/987/i/72740ab17aa6f8c51cf0df200c0d898ca90de54552a0dc2e8b94c5c7ce240dca/Artboard-20-copy-8.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/ce22359798764f7fcc22a98368c1027bf74f6db2a45b6086958c44bd3df65868/Artboard-20-copy-3.png" data-mid="223130362" border="0" alt="Netflix - Fear Street" data-caption="Netflix - Fear Street" src="https://freight.cargo.site/w/987/i/ce22359798764f7fcc22a98368c1027bf74f6db2a45b6086958c44bd3df65868/Artboard-20-copy-3.png" /> <img width="2057" height="1150" width_o="2057" height_o="1150" data-src="https://freight.cargo.site/t/original/i/e7e3e95e9370101765ec6ab7baaec8987037bf00628aff553af416bbb03006f0/THUMBNAIL-COSTA.png" data-mid="246522769" border="0" alt="Costa Coffee - Ponle Cora" data-caption="Costa Coffee - Ponle Cora" src="https://freight.cargo.site/w/1000/i/e7e3e95e9370101765ec6ab7baaec8987037bf00628aff553af416bbb03006f0/THUMBNAIL-COSTA.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/e9d1f1ac36a6bbd4cbaa65e5c128c6c90f55676cbb0d17d1637f0457561a564f/THUMBNAILS-27.png" data-mid="237323357" border="0" alt="Netflix - Cielo Grande" data-caption="Netflix - Cielo Grande" src="https://freight.cargo.site/w/987/i/e9d1f1ac36a6bbd4cbaa65e5c128c6c90f55676cbb0d17d1637f0457561a564f/THUMBNAILS-27.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/6a362a4369e73b8f1ace59a64b0d29fdf8007113ab6d3d8f858eafc58d66473f/Artboard-20-copy-7.png" data-mid="223130364" border="0" alt="Netflix - Red Notice" data-caption="Netflix - Red Notice" src="https://freight.cargo.site/w/987/i/6a362a4369e73b8f1ace59a64b0d29fdf8007113ab6d3d8f858eafc58d66473f/Artboard-20-copy-7.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/e21960fe1498899dcdacab2af6cdfc6732898a27cacf65126a68bf704e0695c5/Artboard-20-copy-10.png" data-mid="223130367" border="0" alt="Visa - Analysis Team" data-caption="Visa - Analysis Team" src="https://freight.cargo.site/w/987/i/e21960fe1498899dcdacab2af6cdfc6732898a27cacf65126a68bf704e0695c5/Artboard-20-copy-10.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/48a89c39cdeb7d9d4d5f556b5e8ab31772126d2def67cb156658d9a53c8f1374/Artboard-20-copy-9.png" data-mid="223130366" border="0" alt="Monks - Internal work" data-caption="Monks - Internal work" src="https://freight.cargo.site/w/987/i/48a89c39cdeb7d9d4d5f556b5e8ab31772126d2def67cb156658d9a53c8f1374/Artboard-20-copy-9.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/bb94fb845c44a45e26e8f76a6ff8a2d5e1a368671b008d5e5cd5903ffb486d58/Artboard-20-copy-13.png" data-mid="223130369" border="0" alt="Alikal - Quedar afuera" data-caption="Alikal - Quedar afuera" src="https://freight.cargo.site/w/987/i/bb94fb845c44a45e26e8f76a6ff8a2d5e1a368671b008d5e5cd5903ffb486d58/Artboard-20-copy-13.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/32af7f60b6fe57ab39c0301309154a7bc4d9fdb4f8859394a1da29ae2a36c135/Artboard-20-copy-14.png" data-mid="223130370" border="0" alt="Extra work" data-caption="Extra work" src="https://freight.cargo.site/w/987/i/32af7f60b6fe57ab39c0301309154a7bc4d9fdb4f8859394a1da29ae2a36c135/Artboard-20-copy-14.png" /> <img width="987" height="552" width_o="987" height_o="552" data-src="https://freight.cargo.site/t/original/i/6726ce2d7f6754de0889965c9cd6c27ef05639194c108ae0f3855480144de3ee/Artboard-20-copy-15.png" data-mid="223130372" border="0" alt="Amazon Music - Oro: Always On TikTok" data-caption="Amazon Music - Oro: Always On TikTok" src="https://freight.cargo.site/w/987/i/6726ce2d7f6754de0889965c9cd6c27ef05639194c108ae0f3855480144de3ee/Artboard-20-copy-15.png" /> https://martinracca.com/Mobile-nav Tue, 10 Dec 2024 01:44:11 +0000 mr https://martinracca.com/Mobile-nav work about melinkedininstagram ©2024 - ba, arg. https://martinracca.com/merlina Thu, 21 Aug 2025 14:20:28 +0000 mr https://martinracca.com/merlina Darkminito The most touristy place ever, was filled with outcasts for a day. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/58b9c317d35ca2a8668e62afc5f751760678a872e030c261d0ed9d01574b9906/Darkminito-Board-2.jpg" data-mid="248294237" border="0" src="https://freight.cargo.site/w/1000/i/58b9c317d35ca2a8668e62afc5f751760678a872e030c261d0ed9d01574b9906/Darkminito-Board-2.jpg" /> Applicants to NevermoreThe world of influencers in Argentina is full of perfect looks, flawless feeds, and glossy lives. But Merlina doesn’t fit in that world: she belongs in Nevermore where outcasts thrive. That’s why we tapped into the “dark side” of some of the country’s most popular faces: Oriana Sabatini, Marti Benza and Lucas Spadafora. Through their B-sides, we showed their oddness, their quirks, their shadows. In a playful twist, they didn’t show up as the stars we already know, but as applicants trying to enter Nevermore. On social and TV, their gothic alter-egos surprised everyone, proving that even Argentina’s brightest influencers have a gloomy side ready for Merlina’s universe. <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/d1ebf0b46780b0091dec3b7151141bd30f7ac700f9d1b33a042feb8a59f3f6ab/1-bis.png" data-mid="237300619" border="0" src="https://freight.cargo.site/w/1000/i/d1ebf0b46780b0091dec3b7151141bd30f7ac700f9d1b33a042feb8a59f3f6ab/1-bis.png" /> ︎︎︎ Next https://martinracca.com/senna Tue, 10 Dec 2024 01:44:12 +0000 mr https://martinracca.com/senna To root for a BrazilianThe sports rivalry between Argentina and Brazil is part of popular culture. Every argentinian wants brazilian teams to lose on any given discipline.&nbsp;But something happens while watching “Senna”: once we get to know Ayrton you’ll want him to win. And that's something truly incredible. Through a campaign (TVC, Social Media and OOHs) we showcased the fact that you wouldn't believe you'd root for a Brazilian so much, no matter how Argentine you are. <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/ac93cddbad4b51bf2dd1871b60bf7f5fbc6028575a0d3228ecf1af8550109955/4-DSC01805.jpg" data-mid="223130133" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/ac93cddbad4b51bf2dd1871b60bf7f5fbc6028575a0d3228ecf1af8550109955/4-DSC01805.jpg" /> ︎︎︎ Next https://martinracca.com/beldent Tue, 10 Dec 2024 01:44:13 +0000 mr https://martinracca.com/beldent Fresh voicesBeldent wanted to get the throne back and be the undisputed #1 brand of chewing-gum.&nbsp; To do this we knew we needed to reconnect with younger generations. That’s when it hit us: our product is there for them to chew their feelings until they’re ready to let it go.&nbsp; So... how about we put ourselves out there and create a platform for them to express everything they want. And most of all, how about we give a relevant voice to an entire generation? We teamed up with one of the most popular rappers out there: Ecko. Together we invited our audience to chew gum, and spit out what they feel.&nbsp; Every little thought or feeling was collected and used as an inspiration.&nbsp; We gave a generation a voice, and made a song that told everything theyhad to say. We made a TVC invitation, we launched the song and we also documented the whole process. Now, we’re back where we belong. &nbsp; +24% Sales increase | Top charted song on 10 countries | Top #10 tendencies on YouTube | + 1.8 MM Views only on the videoclip |&nbsp; Awards:&nbsp; 1xGold +&nbsp;1xBronce: Effie Awards 2xGold + 1xSilver: El Diente Argentina 1xGold + 2xSilver + 1xBronce: +Digital Awards 1xGold + 1xBronce: El Lápiz Adforum: Top 5 best latin ads of February YouTube: Top 10 tendency on Argentina <img width="2000" height="1418" width_o="2000" height_o="1418" data-src="https://freight.cargo.site/t/original/i/070289acd2f7b2867d0aaece6afd1ba41fadbfec8154e9dd7bdc814c6705d3b7/BELDENT_BOARD_baja.jpg" data-mid="223130140" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/070289acd2f7b2867d0aaece6afd1ba41fadbfec8154e9dd7bdc814c6705d3b7/BELDENT_BOARD_baja.jpg" />︎︎︎ Next https://martinracca.com/oreo Tue, 10 Dec 2024 01:44:15 +0000 mr https://martinracca.com/oreo When it’s over, let’s not make it endDuring the “Covid-19” confinement on Argentina, families started to spend much more time together. Once it began to look it was going to be over, we wanted parents and kids to mantain that relationship no matter what was going to happen next.&nbsp; The way to make sure that connection was still intact? Playing games.&nbsp; The best cookie to play some games? Oreo. That’s how: “Nor yes, nor no, nor white, nor black” was born. An approachable, free, no cards-board-needed game that everyone was able to play. And non-less important, the same colours of our cookie.&nbsp; We invited everyone through a TVC. We also created a bot that worked as a “referee” between those who were participating. Everything to be sure that once it’s over, let’s not make this friendship end.&nbsp; 22% Sales increase | +13MM Reach | +600K people registered on our website | Selected by Google as one of the best case studies of 2021 Awards:&nbsp;1xSilver: Effie Awards 2xSilver + 3xBronce: El Diente Argentina 1xBronce: + Digital Awards <img width="2560" height="1815" width_o="2560" height_o="1815" data-src="https://freight.cargo.site/t/original/i/f828431ce98f3645d8a599638e4118d15f677a0b66c351380c3e29bccd5dc62e/OREO-BOARD_Baja-2-scaled.jpg" data-mid="223130144" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/f828431ce98f3645d8a599638e4118d15f677a0b66c351380c3e29bccd5dc62e/OREO-BOARD_Baja-2-scaled.jpg" /> <img width="2880" height="1208" width_o="2880" height_o="1208" data-src="https://freight.cargo.site/t/original/i/022f0379ca939124f0068c62557429da66c32b378cc7324ea32a9bcbef4df734/Captura-de-pantalla-2020-08-13-a-las-12.19.25.png" data-mid="223130143" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/022f0379ca939124f0068c62557429da66c32b378cc7324ea32a9bcbef4df734/Captura-de-pantalla-2020-08-13-a-las-12.19.25.png" />︎︎︎ Next https://martinracca.com/visa Tue, 10 Dec 2024 01:44:15 +0000 mr https://martinracca.com/visa Visa Analysis Team Argentina was on their way to the Rugby World Cup 2020, and although every other nation had a big data analysis specialized squad, Los Pumas (our national team) only had one person in charge of watching videos.&nbsp; We knew fans loved rugby and wanted to help; so we turned them into a literal part of the team. We gave them the real opportunity to help our nation have the best performance ever. We created the biggest Analysis Team ever. By uploading thousands of plays of our rivals on a website, we invited the audience to analyze different plays and strategies. They were able to study the way other nations played; and through that we were able to create a data report we gave to the national team. + 10.000 people participated actively | + 2MM analysis were made | 4’ average of participation on the website | for the 1st time on our history we won against All Blacks Awards:&nbsp;1xShortlist: Cannes Creativity 1xGold + 2xSilver + 1xBronce: El Diente Argentina 1xGold + 3xSilver: +Digital Awards <img width="5000" height="3474" width_o="5000" height_o="3474" data-src="https://freight.cargo.site/t/original/i/26aa725ccb8e60928df5258b9780aab3f47e000e28a93f8be8b212d31ca1f359/Pumas_BOARD_ESP_o.jpg" data-mid="223130148" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/26aa725ccb8e60928df5258b9780aab3f47e000e28a93f8be8b212d31ca1f359/Pumas_BOARD_ESP_o.jpg" /> ︎︎︎ Next https://martinracca.com/kfc Tue, 10 Dec 2024 01:44:16 +0000 mr https://martinracca.com/kfc Kenlucky Fried ChickenThe SuperBowl on USA, the give away tickets on México. How can we talk about the mexican culture to communicate a north-american promo?Well, there’s one difference: mexican fans support their favorite teams with a “latino” touch. They all have a “cábala” (lucky item). We asked fans to share their ritual with us, so that the N°1 mexican fortune teller would bless them and help their team win. If they were lucky enough, they’ll get to see it on the court-side. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d426c331d8eeaa6e330f84f4baf2a4bb829426be2603a89526655e22893bc349/KFC-Mhoni-Vidente-1-NFL.jpeg" data-mid="223130151" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/d426c331d8eeaa6e330f84f4baf2a4bb829426be2603a89526655e22893bc349/KFC-Mhoni-Vidente-1-NFL.jpeg" /> ︎︎︎ Next &nbsp; https://martinracca.com/media-monks Tue, 10 Dec 2024 01:44:17 +0000 mr https://martinracca.com/media-monks The IT departmentHalloween was around the corner and we wanted to celebrate it the best way we could. We made an “office-themed” horror short.&nbsp; If you call the it department, be careful on who can be on the other side. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/b1767687773d83c025800f40fbbfce579804fcd5c9e39a3c484a817eedc2e0e7/poster2-1.png" data-mid="223130154" border="0" src="https://freight.cargo.site/w/1000/i/b1767687773d83c025800f40fbbfce579804fcd5c9e39a3c484a817eedc2e0e7/poster2-1.png" /> MMBA - New offices!&nbsp; Our offices were being opened for everyone to go. No one was left behind, the 90’s infommercial way. <img width="520" height="293" width_o="520" height_o="293" data-src="https://freight.cargo.site/t/original/i/ca6cc57831b0c802981fd632a6fb874ab3ee54a34670b9e12c80bd8d424029a6/MMBA__New_offices.gif" data-mid="223130155" border="0" src="https://freight.cargo.site/w/520/i/ca6cc57831b0c802981fd632a6fb874ab3ee54a34670b9e12c80bd8d424029a6/MMBA__New_offices.gif" /> ︎︎︎ Next https://martinracca.com/amazon-music Tue, 10 Dec 2024 01:44:17 +0000 mr https://martinracca.com/amazon-music Amazon Music pero con sazón 🔥Amazon Music was being launched for latin audiences.&nbsp; We knew latins have something everyone wants but no one else has: our sazón.&nbsp; That’s why, everything we posted for over 6 months had extreme sazón on it.&nbsp; 2024: Tik Tok Ad Awards - ORO - Mejor Contenido Always On.&nbsp; <img width="800" height="1427" width_o="800" height_o="1427" data-src="https://freight.cargo.site/t/original/i/5f96a8ec7ddc4867f3692fe1dc632a47f8b8a4660dede8158a3c5939f1e06613/1706800327890.jpg" data-mid="223130158" border="0" data-scale="53" src="https://freight.cargo.site/w/800/i/5f96a8ec7ddc4867f3692fe1dc632a47f8b8a4660dede8158a3c5939f1e06613/1706800327890.jpg" />︎︎︎ Next