Mercado Libre | Big shows

After winning both Mercado Libre & Mercado Pago accounts for the agency, we took care not only of their social media, but also their “Big Shows” partnerships.

For Bake Off we invited everyone to do the same thing in our platform as in the show: “To get tempted”. Damián Betular and Wanda Nara helped us deliver this message.

For Survivor we invited everyone to enjoy the comfort of ordering your favorite products from your home, while watching the most uncomfortable reality of all times. Sofia “La Reini” Gonet helped us deliver this message.

Marquee - Real time

Real time headline on Buenos Aires Netflix’s Marquee.
While everyone was talking about buying Taylor Swift’s tickets, we made Tío Netflix go buy some for himself.

Translation: I’ll be right back, i’m waiting on the queue.
Link to Instagram Post.

Coca Cola: Wabi

In a world full of delivery apps, we needed to differentiate ourselves. To do so, we spoke as the digital world speaks: through gifs. Thus, we filmed and generated hundreds of different reactions that were then arranged into scripts according to the message to be communicated. All with a common goal: WABI by Coca-Cola has arrived.

Walmart: Pintapicnic

Walmart asked us to do a “Happy Spring!” post like those thousands other brands would do. We offered them to create a real new product with the best of Walmart’s foods and drinks. It’s a bag, but it’s also a picnic blanket.

+10000 people signed up ORGANICALLY to win one.

Movistar 4G: Challenges

4G is faster than anything people challenged to it.
Here is some content to prove this.

Movistar 4G: Pre-Rolls

We hacked YouTube pre-rolls system.
According to your type of video search, we gave back a personalized ad so that you can enjoy what you love, but faster.

Movistar 4G: Multiscreen banner

4G arrived to Argentina and we wanted everyone to feel what is was like even if they didn’t have the technology.
We created an interactive banner that connected the user directly with the speed of our network.

Awards:
1xGold: Rio Wave Festival
1xGold + 1xBronce: +Digital Awards

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